BusinessDigitalMarketing

How to Use Instagram Hashtags for Business: A Strategy for Visibility

Are you running a business? What are the marketing techniques you’ve implemented to approach your customers? Among all the techniques, ‘Social Media Marketing’ is a powerful approach to reach business prospects & customers. SMM is an internet marketing used by every business. It includes creating quality and sharing unique content to achieve your goals. The activities can be sharing a post, video, audio, gif, and infographics that drives engagement.

If you’re a known brand, your customer can easily interact with you through social media. If you’re not responding to your customers instantly on social platforms (Facebook, Instagram, Twitter, Pinterest). Then you’re simply leaving money on the desk.

As per research over 98% of businesses prefer the social media platform to advertise their products and services. It’s a given statement that these businesses are driving maximum leads. With strong marketing strategies on social media can bring extraordinary success to your brand.

You might be wondering where to start and how to drive maximum traffic for your business. Relax and have a cup of coffee!! Instagram is your ‘magic spell’. Sounds like a great idea right!!

Currently, Instagram has more than 800 million monthly users. That means more than Twitter. Can’t imagine right. Yes, small and big brands are finding multiple ways to interact with customers (new and existing).

Have you ever heard about the hashtag? Twitter has invented a ‘hashtag’ concept. Take advantage of these hashtags on Instagram and drive huge leads and sales.

Nowadays, the hashtags used in Instagram  can do a lot many things

  • Categorize your content
  • Discover and get maximum followers
  • Increases engagement
  • Expand brand reach
  • Brand awareness

As per research, the Instagram post with hashtag received 70% likes and 393% comments.

While using a hashtag in your Instagram post you need to be smart enough.

Instagram hashtags to get more followers

How do you use a hashtag to gain more followers? It’s a common question raised by marketers. It’s a great approach to grow the community and to create a solid followers base.

The ultimate goal of every business is to gain new customers and generate a positive ‘ROI’. Many marketers think a bunch of followers and million likes can drive a sale to their business. It’s absolutely wrong. You need to focus on a lot many things. Concentrate on community aspects, build an eternal relationship with your potential customers.

Building followers via hashtag can be an easy way when you promote your follower and provide quality and relevant content. Use a hashtag that can easily drive actions and participation from your users.

Instagram hashtags for discoverability

The hashtag used in your post has the ability to get your brand discovered. In order to break it down, Instagram uses hashtags in order to categorize the content. If you’re selling mobiles, then use hashtags such as #electronics #mobiles #bestmobiles #afforablemobiles and more.

When a user searches for #mobile, Instagram shows the new posts which contain the keyword ‘mobile’. Therefore it’s important to use the relevant and trending hashtag.

You’ve created quality content for your Instagram post, but neglected to add a hashtag. Your post will be undiscoverable by Instagram. Therefore you need to include a hashtag in your posts. Also, you need to perform detailed research and get an idea about what, how and where your potential audience is searching.

How many ‘Hashtags’ you should use in a post?

There is no limit while using a hashtag on your post. Since Instagram is less secure, you can use as many as you want. Therefore it’s flexible to go overboard.

Instagram allows you to post a maximum of 30 hashtags in every caption. Few marketers states – using 30 hashtags per post is spammy. Marketers suggest using 5 to 6 hashtag per post can get sufficient engagement.

Use a minimum of 11 hashtags per post for best engagement.

Focus on influencers – How many hashtags your competitors are using in their each post

Concentrate on insights – Track the post engagement when you’ve used various hashtags

Always prefer the ‘Right Type’ of Hashtag

There are two types of hashtags used in Instagram – Branded hashtags and community hashtags

The branded hashtags are distinct to your business. It includes

  • Your Brand name
  • Products and Services
  • Shipping information
  • Ongoing sales and offers

The benefit of using branded hashtags you can easily tie back your brand directly.

Community hashtags are general hashtags. You don’t need to mention your brand name. It includes #foodlover #picoftheday #instagood #photography #fashionweek and more. It is mostly used and they’re not particular to any company or person.

By using community hashtags can make your post discoverable and help to build more audience. As per research over 75% of people generally, search for ‘community hashtags’. When you include these type of hashtags, then your post will be shown at top hit in search results. You get quick exposure to a new and existing audience.

Use daily hashtags

A daily hashtag allows an easy way to interact with your potential audience every day. Always keep them engaged with your post all the time.

  • MON: #MondayMorning #MondayMotivation
  • TUE: #TuesdayTip #TravelTuesday
  • WED: #HumpDay #WednesdayWorkout
  • THU: #ThrowbackThursday #ThursdayMood
  • FRI: #FridayFeeling #FridayFun
  • SAT: #SaturdayLove #SaturdayMorning
  • SUN: #SundayFunday #SundaySpecial

Post hashtags in comments

Have you ever comment on your own post? Probably no right. Additionally, try posting your hashtags in the comment section. Watch out what happens next. You can find amazing engagement.

Your hashtag in the ‘first comment’!! This trick will work perfectly.

  • Post unique content, make sure to leave a ‘related hashtags’ out of your caption
  • Once you’ve done publishing, tap on speech icon to comment
  • Now, you can find ‘Add a comment’ box, enter the related hashtag and click ‘post’

Tips to find the right hashtag for your business

  • Check your competitors for a better understanding. What type of hashtag they’re using and how frequently they’re repeating the same hashtag.
  • Spend more time on researching, consider related and relevant hashtags
  • An Instagram search bar is a powerful tool. Enter a specific keyword in the search box, you can find a list of relevant hashtags.
  • Always match your hashtag with the right image. The content or caption you’re supposed to be used should be relevant to the photo.

Conclusion

If you’re planning to generate maximum traffic to your website? Then, keep an eye on Instagram. Use the right hashtag for your post and improve brand visibility, credibility, trust among your customers.

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