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Top 10 Marketing Automation Tools

by emily joyce

Marketing plays a crucial role in every business because the activities performed by marketing will have a direct impact on the profitability of the business as it boosts sales to a higher level. It also has the capability to develop a long-lasting relationship with the audience.

Dealing with prospects, generating traffic, managing the website are the common challenges that face in business. Taking all these concerns into consideration, there are few techniques such as an implementation of Marketing Automation Tool which helps you offer customers an incredible experience.

The term Marketing Automation refers to technology that completely maintains marketing procedures across multiple channels such as emails, social media automatically. The marketing automation frees marketers from repetitive or continuous task and helps business to achieve maximum profits within a short period. The flow of the work is automated with the tool to achieve better results. Additionally, it manages lead generation, scoring, ROI of the campaign and a lot many.

Marketing Automation Tools has many advantages such as it reduces the cost of staffing, increases revenue, better accountability in terms of marketing and sales and many. It acts as a centralized marketing database for both scenarios such as marketing information and interactions. Choosing an Automation Software is crucial since there are many tools with countless features in the market that will make marketing of your business in an easy way.

Given below are the top 10 Marketing Automation Tools that you should have a glance at for improving your business


Customer.io is an amazing tool that lets you deliver the targeted texts to the desired customers. The messages will depend on the type of customer or based on how they interact with your business. It is preferred by many people across the globe since the tool integrates with both mobile applications as well as websites.

The tool has a capacity to send or schedule one-time emails instantly. The amazing features of Customer.io are automation, segmentation, customer profiles, analytics, built for scale and many more.

The cost may differ with respect to the size of the email list and total email credits. For 15,000 users and 30,000 monthly email credits, the average cost is $120 per month.


HubSpot is an all-in-one automation tools which offers a complete stack of services for various departments such as marketing, sales, business process outsourcing and others. HubSpot is one of the leading tools which is close and manage leads.

HubSpot provides document tracking tool, meeting schedule tool, sales automation tool, lead management tool, and pipeline management tool, choose the desired one which actually suits for your business. The attractive feature of HubSpot is that it provides a free CRM, does it sound interesting? Yes, there are more than 52,000 happy customers in over 100 countries who are growing their business through the HubSpot.

This marketing tool will help to develop and track relationships with customers and converts leads into a sale. The customer service team at HubSpot will help in connecting with the customers anywhere and anytime. The software is available in 6 languages.

The basic pricing is $200 a month for 100 contacts, the pro-pricing is $800 per month for 1000 contacts. Pro-Pricing is the most popular plan which is preferred by many across the world.


If you are looking for a cloud-based tool, then Marketo is the right choice for you. “Lead Management” is the first technique implemented in the year 2006. Currently, Marketo provides attractive features for all types of business – small, medium and large. This software provides solutions for various platforms such as email, lead, consumer, mobile, technology, media and other solutions too.

It is the perfect solution for all the digital marketing company needs. The best feature of Marketo is that they offer a free trial and is no need for additional hardware or set-up. At Marketo, the subscription is available on a various basis such as monthly, quarterly and annual basis. The plan subscription starts under $1000. The cost will depend upon the number of leads and list of the contacts in your database.


Act-On was founded in 2008. This is a comprehensive marketing tool for small and medium business. Act-On is an award-winning tool that helps in building a brand. It connects inbound and outbound leads under one roof and completely maintains your nurturing process. The tool has the ability to take your business to the next level in terms of profits, quality, leads and sales.

It provides a set of high-quality services such as email marketing, lead and social media management, tracking, reporting, event planning and etc.

The packages at Act-On are cheaper when compared to other automation tools, the professional packages starting at just $900 per month and valid for 2500 active contacts.


Pardot was founded by David Cummings and Adam Blizer in 2007. It is referred to as a business to business automation tool which delivers personalized content and generates more leads.

Currently, Pardot is providing various solutions such as marketing automation, B2B marketing analytics, salesforce engages and pricing for different types of business. Get started with Pardot and grow faster with the amazing marketing automation edition. It is helpful for both small, medium and large scale business.

The core features of Pardot are an integration of CRM, lead scoring, email marketing and many more. Google Ads and A/B testing are also included in Pardot.

The pro-pricing is $2000 per month, this great package is used by many of the business across the world. The package includes all standard features and also additionally advanced email analytics, spam analysis and email-rendering preview.


Want to grow your business? Ad-Roll will be the right choice for you. This incredible tool will help your business compete with other terms of revenue. This tool basically focuses on retargeting and re-engaging the customers. It does so through various social media platforms such as Facebook, Twitter and other websites. It’s retargeting ability and flexible structure that helps to provide a personalized experience.

The amazing things which you can do with Ad-Roll are, attract more website visitors, measures marketing impact with reporting tools and finally converting visitors into customers. Ad-Roll mainly focuses on business-to-business medium.

Get started and pay zero amount on first time subscription, from next month up to $1000 per month will be charged. The price may depend upon the total engagement with your add or email.


If you are looking for a voice-based marketing automation tool, then switch to DialogTech. It is completely powered by AI, therefore it acquires a huge number of customers by using AI-powered digital analytics. DialogTech is trusted by most of the leading companies across the world.

DialogTech provides services for various business types such as enterprises, agencies and small scale businesses. The unique features in DialogTech are data analysis, call-tracking, reverse lookup, geolocation routing, scalability and provide immense support for the growth of the businesses. Also, it has the capability to track your pay-per-call campaigns. In order to win more customers, DialogTech personalizes callers experience.

Get in touch with the DialogTech customer team for subscription costs.


ActiveCampaign is one of the leading tools which is affordable and provides high-quality services for small scale businesses. The well-designed user interface of the tool will make the flow of work in an effective way. It follows a special technique called ‘Zapier Integration’ it connects with more than 150 variety of tools in a flexible manner.

ActiveCampaign is the best solution if you are looking for advanced email marketing, with high standards automation techniques, it is easy to send personalized, emails and responsive emails within few simple clicks. Additional features of ActiveCampaign are lead scoring, engagement tracking and content management.

There are four subscription plans i.e Lite, Plus, Professional and Enterprise. The packages start at $9 per month onwards. GetResponse pricing starts from $15 per month, up to 1000 unique subscribers with an unlimited set of emails.


SimplyCast is a powerful customer flow communication software with dedicated customers across the globe. It follows a simple principle – ‘discover, organize and communicate’. The software provides multiple marketing solutions and simple communication with the customers.

SimplyCast also offers in-depth tracking system and automated segmentation, therefore marketers will have detailed knowledge about ‘what exactly is the customers looking for’. Personalized content will help boost the revenue and decreases customers’ spin. SimplyCast has more than 20 apps integrated into it and these applications help to build brand recognition and connects with customers in a flexible way.

The fascinating features of SimplyCast are powerful search with a filter tool, list segmentation, list processing support, easy list creation and individual contact reporting. With 100,000 customers from 175 countries are taking of the advantage of SimpleCast software to expand the reach and increase ROI. SimplyCast deals with both startup and enterprise subscription plans, startup packages start at $99 per month and enterprise package starting from $499 per month onwards.

Final Words

Spending money on marketing automation tool is a great idea! With respect to the type of the business or marketing goals you have, choose the automation tool that is effective for your business growth. Planning for a long-term partnership would be ideal for great results.

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