Home Marketing How to Run a Successful SMS Marketing Campaign?

How to Run a Successful SMS Marketing Campaign?

by emily joyce

What is an SMS campaign?

SMS campaign is a text message sent to a group of recipients for business marketing purposes. The most popular schemes used in SMS campaigns are sales and discounts. You can notify people with a clearance sale, end of season deals, new and existing customer offers, etc.

An SMS campaign is a powerful marketing strategy to deliver urgent information to ideal customers. It keeps your potential customers in the loop about your products and services. SMS can greatly work together with email and web push notifications.

From students to senior citizens, who don’t use a mobile. Using a mobile phone is like eating an apple, even kids can operate it. It’s that easy.

If you are trying to increase your marketing reach, then an SMS marketing campaign is a great choice for you. It’s an inbound marketing approach that lets you target customer who has already shown interest in your business. The platform will help business entrepreneurs to engage with their customers and increase revenue.

How does SMS marketing campaign works?

  1. The customers are required to select into automated software by texting an initial 5 digit code.
  2. When a customer texts the shortcode, their mobile number is then stored into a database.
  3. As soon as SMS marketing software receive the text from the customer. A confirmation response is sent to the customer. That SMS includes an opt-out code for future unsubscribing.
  4. Now, customers will receive your product updates, ongoing sales and offers.

SMS marketing is playing a vital role in every business. On average, it will take 90 minutes to respond to an email. But it takes 90 seconds to respond to a text message.

Following are the hand-picked rules on how to run a successful SMS marketing campaign

Establish an objective

Setting a goal is the core element to start with. As marketers, you must have a clear idea about the objective. What are you trying to accomplish with your SMS marketing campaign?

Organizing SMART strategy i.e Specific, Measurable, Achievable, Relevant and Time to your business. It will ensure your SMS marketing campaign is executed in a proper way that achieves your objective.

List of possible objectives to develop an SMS are:

  • Acquire new customers
  • Generate traffic and leads
  • Convert prospects to potential customers
  • Increase the revenue of existing customers
  • Build a strong relationship with existing and new customers
  • Deliver quality content
  • Improve customer service experience

BOGO can improve your sales

Buy One Get One concept is a great marketing technique in recent years. BOGO can come in a variety of deals – buy one get one 50% off, buy one get a second product free, etc.

Nowadays BOGO is a common deal for customers. Implementing BOGO in a decent way can generate more cash. Since customers have to buy more to get the offer. Therefore, you can get maximum revenue.

As per research, 66% of the customers are ready to purchase, if they receive a price-based deal. 72% of customers will positively react if you offer a BOGO deal in an SMS. Customers consider that BOGO deals are more valuable then price-based offers.

Benefits of Buy one, get one are:

  • Maintain profitability
  • Better response from customers
  • Increase traffic and leads

Write clear messages

Get straight to the point. There will be a character limit of 160 characters to express yourself. Make sure the message is short, clear and concise. Write in plain English by avoiding abbreviations, caps, etc.

Don’t use open-ended text messages during SMS campaign marketing. An open-ended text message that invites customers to ongoing sales and offers. But doesn’t inform when the sale begins and ends. Therefore, a customer will be completely unaware of the sale.

By providing a specific date and time of the sale. Customers will be more interested to purchase because you’ve provided them with clear information.

Use call-to-action buttons

A call to action button is a link that is used to guide your visitor on your website. These buttons play a key role on your landing page.

Whenever you’re planning to send a promotional text message to your customers. By providing CTA buttons in a text message can generate ultimate leads.

Call to action button should be short and precise. Make CTA buttons effective. So that customer will have a clear picture of what prospects are getting into by clicking. Show your visitors an amazing deal that they cannot refuse.

  • Make them action-oriented
  • Use persuasive content
  • Attach attractive images
  • Create a sense of urgency

Call-to-action increase customer engagement with your SMS marketing text messages. Few call-to-action buttons click here, text-to-win, text-to-vote, buy now, etc.

Find the best time to send a message

Never send promotional text message early morning or late at night. It may sound logical, but there are few marketers who still make mistakes. If you’re trying to stand out from the crowd. Then you should avoid these crucial mistakes that may have huge consequences.

Place yourself in a potential customer’s shoe and answer this question. Would you like if “50% discount on fashion” messages wake you up? Of course no right. In such cases, there may be a chance of losing customers.

Send text message at an appropriate time i.e after 10 AM and before 9 PM. Over 90% of text messages are read within a duration of 3 minutes.

Understanding urgency is important to make your SMS marketing campaign successful. If your conducting a sale on Saturday evening, sending an SMS message before Friday evening will be too early.

When it comes to launching your next SMS marketing campaign for your business. Make sure to follow these 5 important components. By implementing in the right way you will be well on your way to a strong SMS marketing campaign.

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