If you are reading this article then you must be a blogger or to gearing up to be one. The term blog came from “Weblog” which means an online journal. They were originally mini sites where people shared their opinions, views, photos, and videos. With the advancement of time, these blogs have gained more recognition. Now they are used for business, news, networking, etc.
Blogs are basically a series of posts made by one or more bloggers. Some of them focus on single topics while others focus on different ideas and themes. Personal blogs have limited readership, whereas Niche blogs discuss a specific topic on a wider range.
Most people start blogging with the idea of making money. There are many bloggers who are bagging hefty profits from it. That being said, there are a few that aren’t even making pennies. Why is there such difference and how are these bloggers making money? Usually, bloggers are paid per click or per view while some make money by selling or promoting products and some by posting advertisements on their sidebars.
Daily Hundreds of new blogs are started and only a few of them fly high. Most bloggers start blogging with enthusiasm but as they don’t see much revenue coming they abandon their blogs.
Without further ado let’s jump right into the topic, here are some tips that can help you in driving traffic to your blogs.
1.Create Useful Content
Rather than posting random content post something that is useful and beneficial to your targeted audience. When you are writing content for your blog remember to keep it simple and easily understandable. Your content should be so compelling that readers should come back for more. Create a unique voice for your blog posts and provide a new perspective for your audience.
Your blog posts should be related to something that people are actually searching on google. To make such content you must search for keywords related to your blog posts. There are plenty of tools available in the market that can help you. Compelling content is never enough to drive 1000 visitors a day to your website. To summarize, these are some important points that you should keep in mind while working on your blog posts.
- Write striking headlines.
- Create ‘top 10’ articles around your niche related keywords.
- Always write content that matters both to you and your audience.
- Offer information that is not available anywhere else. So that your audience becomes regular visitors to your blog.
- Blogs post should look amazing from its background to font every little detail matters as it encourages the reader to read more.
2.Marketing and Promotion
If you think your job is done with posting blog posts then you are wrong. This is where real work starts. Even when you write useful content if you don’t promote it properly, it won’t reach many people. Only people interested in that particular topic would visit your website. Alternatively, if you promote and market your content then you have possibilities to reach a much bigger audience. Social media has made it simpler to promote your content with just a click. It is easy and your content can reach thousands of people by sharing it on platforms like Facebook, Instagram, Twitter, etc. Promote your content on these platforms right after you publish it.
Market your content among your industry peers. Collaborate with them as the guest blogger on their blogs and ask them to mention your posts on their social media handle as you can reach their audience too. Ask your friends to like, comment and share on your posts.
3.Search Engine Optimization
SEO is the magic that you need to increase your blog ranking in search engines. What is SEO? Search Engine Optimization is the process of optimizing your content so that your blog can appear as a top result for any searches relating to that particular keyword.
Basically, it’s search engines like Google that decide where your blog posts rank in search results. The deciding factors for that ranking are how user-friendly, popular and trustworthy your blog is. Statics prove that the top 5 results appeared in Google have 67% more clicks than others. To achieve it, all you have to do is follow the instructions below.
- Get HTTPS in your website’s URL.
- Remember to fix broken links as quickly as possible.
- Improve your page speed.
- Make sure your content is organic.
- Use Industry related keywords in your blog posts to optimize them.
- Use images with your keyword in their name, include internal and external links.
4. It’s not about quantity, it’s about quality
When people start blogging, initially they publish posts consistently. As time goes by they lose interest and slowly reduce posts. It’s not that publishing more articles will drive more traffic to your blogs. It is also about the quality of your blogs. What is the point of posting 100 articles a day if only having 10 visitors are viewing your blog?
Be it 10 articles or 20, you must try to maintain the same quality as your very first article and show the same enthusiasm as day 1. Even when you follow all these tips it can take time to drive traffic to your blog remember its tortoise that always wins the race.
5. Update regularly and email your subscribers
Post regularly on your blog. Try to make it a habit. Update content on your blog on a daily, weekly or monthly basis. Work on trending topics and always take feedback from your readers to improve your content. Email your subscribers about new posts as they can have information on your updates and also post your blog link on their social media handles. This can give a good boost to your SEO and help you in building backlinks for your blog.
It’s as the saying goes, ’Rome was not built in a day’. Patience is the key to making your blog a success. Make blogging fun both for you and your audience. It may take time to reach the pinnacle but if you follow all the tips it will be worth your time. Engage in conversations with your audience on all social media platforms. Make your audience preferences the centre of your work. Spend more time researching the topic as this will make your blog as perfect as possible. Blogging is not rocket science. By following all these tips and implementing them you may help your blog in succeeding.