Home Marketing How to Get Started with Accelerated Mobile Pages (AMP)?

How to Get Started with Accelerated Mobile Pages (AMP)?

by emily joyce

You’ve visited a restaurant with an empty stomach and ordered your favourite food. You expect the food to arrive within a short period. How do you feel when a waiter is serving too slow!! You give negative feedback to the waiter.  Similarly, slow website speed can result in poor performance on the search engine.

Bounce rate and page speed are imperative ranking factors for search engine. According to research, over 40% user can abandon a mobile page which takes more than ‘3 seconds’ to load. If your website loading time is more than 3 seconds, then your mobile traffic is less likely to hold around.

Speed of the website counts in user experience and also in many ways. If you’re not concentrating on your website speed. Then, it’s the right time to speed up your website and mobile pages.

How frequently do you access Google a day through your mobile? Approximately 10 to 15 times right. Then have you ever noticed a ‘small flash icon’ for few websites? Here the flash icon indicates those websites are using ‘AMP technology’. The primary objective of AMP is to make the sites load faster and lighter on mobile browsers.

What is AMP?

AMP (Accelerate mobile page) is an open-source framework implemented by Google and Twitter. AMP helps to create a better and faster user experience on the mobile web. This framework allows creating a lightweight experience for mobile by making HTML code simplified and following a streamlined cascading style sheet rules.

AMP HTML integrates few custom tags called as AMP components. These are categorized into two types such as

Build-in: These components are available in ‘AMP document’. It has a dedicated tag <amp-img>.

Extended: These need to be explicitly included in the AMP HTML document.

Accelerate mobile page is proof of Google’s concentrate on potential users.

Whenever Google introduced a new update such as site-speed. You would think Google is concerned about generating huge money. It’s absolutely true!! When the users fee happy on Google, the more likely they visit again to Google and that reflects huge advertisers.

Since Google is intense about their mobile users!! Therefore you should especially focus on new updates to make Google and users happy.

Faster mobile site + optimized content = best user experience


AMP HTML is defined as a subset of Hypertext markup language designed for authoring content web pages. It may include articles related to news, entertainment, fashion and more. There are few sets of rules to follow on a full set of HTML tags and core functionality provided through HTML. You don’t need to focus on the latest rendering engines. If you have a basic knowledge on HTML you can render AMP easily.

These AML HTML files can be uploaded from anywhere to a web server. These acts just like an HTML document. No additional configuration is required.

  • AMP replace ‘img ref’ with particular images sized to a viewer’s viewport.
  • The inline images can appear above the fold.
  • Inline cascading style sheet variables.
  • Minify HTML & CSS.
  • Preload extended components.
  • No forms are used on APM plugins.
  • Use custom tags for best user experience.


It’s no secret that JavaScript is a powerful scripting language. It has the ability to modify every aspect of your webpage. AMP JavaScript is a framework specially designed for mobile pages. It concentrates on managing and handling resources. Keep a note that 3rd party JavaScript is strictly not permitted with Accelerated mobile pages. While these third-party javascript allows iframes. In such cases, AMP cannot block rendering. Individual customs tags are created for each user to allow your web page is rendered fastly.

AMP web pages cannot include the author-written ‘JavaScript’. Therefore interactive web page features are managed by ‘custom AMP elements’.

There are various techniques used for website performance such as pre-calculating every element in a layout before allocating resources. Disables slow cascading style sheet selectors and also sandboxing every iframes.


The proxy-based CDN is known as ‘AMP Cache’. It is an imperative component of the accelerated mobile page platform. It helps to recover the AMP content and then caches it for lightning speed delivery.

Benefits of AMP

  • Google’s ultimate mission for AMP is to get content load fastly, anywhere and anytime.
  • Google already proved that a lighting web can generate maximum conversions.
  • Accelerate mobile page allow you to serve web pages faster than virtually.
  • Google indexes billions of new AMP pages every day. Integrate AMP and gain maximum reach.

How does Google AMP load your web page faster?

Step 1: Execute each AMP JS asynchronously. AMP creates a specific JS for every block of contents. Then, loads every block individually. Therefore for a particular blog, the complete web page doesn’t need to endure in rendering.

Step 2: AMP can easily load large files without any additional assistance from third-party resources. Google AMP can determine the web page size content.

Step 3: By binding all the 3rd part JS in a sandboxed iframe. The AMP ensures every block of the main page element is safe and secure. Third party advertisement cannot damage the loading speed of the mobile page content.

Step 4: Depending on the priority AMP can allow the mobile page to load important elements such as content, images and more.

Final Thoughts

AMP is a powerful technique!! It’s a modern upgrade to effective mobile-friendly webpages. AMP can help to reach Google’s guidelines and rank your page at top on search results. No matter now and in the coming future, AMP will surely influence more of interaction on social media.

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